START WITH WHY BY SIMON SINEK
Simon Sinek presents the idea that great leaders inspire others by putting the Why (the purpose) before the How (the process), or the What (the product).
Important Points from the Book
- The ability to inspire those around you and to achieve remarkable things starts with WHY.
- Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why.
- Those who start with WHY never manipulate, they inspire.
The Five Big Ideas
- Your WHY is your purpose, cause or belief.
- Every inspiring leader and organization, regardless of size or industry, starts with WHY
- People don’t buy WHAT you do, they buy WHY you do it.
- Knowing our WHY is essential for lasting success and the ability to avoid being lumped in with others.
- When your WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty, and inspiration that helped drive your original success.
Simon Sinek’s recent video on ‘The Millennial Question’ went viral with over 150 million views.
Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn’t matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way – they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
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Really Inspiring..
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Very well summarised. A very inspiring blog to read.
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Thanks for motivation. Enjoy
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Thanks for motivation. Enjoy
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Being a big fan of Simon, the post resonated with me. Being inspired I also have written a few blogs, please read and let me know what you think – http://www.viewpointsunplugged.com
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